McCarter Communication assists its clients, large and small, established or emerging, to increase their visibility in their particular marketplace.

We help them develop strategies that differentiate them from others, define their targets and develop their positioning through creative thinking and the benefit of many years of experience in communications.

Implementing these strategies is the natural next step. We develop programs that reflect an understanding of your business and industry. We bring solid news judgment and strong writing skills to the table and work with you to execute these programs over time to achieve clearly measurable results. We manage them within budget.

We are results-oriented and committed to our clients' success.


 Capabilities

Advice and Counsel

When you need a sounding board or an objective, confidential opinion, outside input often brings perspective to a situation, identifies the real challenges and helps form a successful strategy.

We do this for many of our clients, helping them around a block in the road and helping set a course for the future.
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Analyst Media and Relations

We have a strong understanding of and good contacts with a number of local, regional and national print and electronic media and are proactive in developing new relationships with other media when a client's strategies identify clear opportunities and direction. We utilize online sources and media directories in identifying target analysts and media for your needs, building lists and approaching contacts with relevant story ideas.

While having the right contacts at the right media outlets can be important, more critical is the development of strong story angles and ideas that will appeal to a reporter or editor, as well as their readers and viewers and differentiate your product or service from that of the competition. We spend considerable time keeping up to speed on what the writers and analysts important to your industry and specific product are writing, so that we develop an understanding of their focus and interests that can be put to work in your behalf.
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Crisis Communication

Being prepared is a good part of handling a crisis well. Knowing what your message is, what others - the media, your employees, your customers and others - expect from you is critical. Are you ready for the unexpected? Have you the systems in place to communicate in a crisis?

Long before anything happens, we can help you develop a plan and communication procedures that we hope you never have to use. We are always on call 24 hours a day to help if a crisis erupts.

We have handled a wide variety of crisis situations, from discrimination charges and labor issues to accidents and violence in the work place, as well as mergers, layoffs and management changes.
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Community Relations

Being a good corporate citizen has never been more important.

In San Antonio, particularly, many years in this community make us good 'eyes and ears' for you, especially if you are new to the city. We understand thoroughly the political, economic and cultural trends of this diverse, lively city that is now the 9th largest in the country.

In other cities, it is equally important and we will partner with an established firm to ensure that you don't misstep.

As we have done for many other clients, we can help you make an impact by recommending good community partnerships for your company.
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Employee Communications

We have been involved in employee communications ourselves from both the inside and the outside. It's important to make sure your staff isn't the last to know.

We work with our clients to develop timely internal communications that track well with your external announcements.
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Financial and Investor Relations

Communicating in a timely way is critical in the financial arena. Knowing when a disclosure is material, distributing news in a timely way to the right regional, national and international publications, wire services, broadcast and Internet important, as is media coverage of important events.

We have worked with clients to develop their media strategy for listing on the Nasdaq or on the New York Stock Exchange, as they plan to take their company public and help them with key communication pieces, annual and quarterly reports, shareholder and investor letters and presentations for these events.
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Issues Management

Over the years, we have worked with several clients on regional issues affecting the community, building support for their position. These include regional water issues and various economic development issues.
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Print Design and Production

Our background in print production is extensive and we have produced a range of materials from annual reports and corporate brochures to complete corporate identification packages, direct mail, invitations, signage and media kits, working with a variety of graphic designers and aligning different design styles with individual projects or clients and the budget involved.

While we normally handle the writing aspects of these projects, we outsource graphic design according to your budget. We have strong working relationships with a number of outstanding designers and can match your needs with one best suited for you.
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Special Events

Special events take a variety of forms - from a simple news conference, a major gala event to a new product launch. We've done a great variety and have the contacts and the checklists to make sure that they are completed in a professional and memorable way, while making sure they generate positive publicity for you.
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Spokesperson Training

Taking the time to prepare for media interviews and presentations can make the difference between getting your message out clearly or being buried in ambiguity. Rehearsal is the key and helps develop your message for that all-important interview, helps outline the right points for a speech, helps you answer questions succinctly.

Through media training, we help our clients respond to last-minute opportunities to talk to the media or another important audience. By training in advance and using videotape in the process you'll be able to review your performance before an interview actually happens. The training will give you the confidence in these pressure situations. You'll learn how to 'bridge' back to a key point, how to respond to negative questioning and assert some measure of control in an interview.
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Video Communications

As with graphic design, It has been a deliberate choice to outsource this function. We believe this ensures that your video communications - video news releases and news conferences - use the most advanced technology and are produced in a way that assures best pickup by local television, cable and the networks.

We also use video to communicate with employees, customers and other audiences to convey information about changes, new products or acquisitions, using a "Nightly News" or video magazine format.
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Web Design and Development

With the staggering momentum of the Internet, being able to be responsive when a client needs an Internet presence is critical.

We work with designers, systems integrators and database developers to make sure our clients' Web sites fit strategically into their overall communication plan, whether it is a simple informational tool or a highly sophisticated e-commerce endeavor.
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Capabilities:

Advice and Counsel
Analyst Media and Relations
Crisis Communication
Community Relations
Employee Communications
Financial and Investor Relations
Issues Management
Print Design & Production
Special Events
Spokesperson and Media Training
Video Communications
Web Design and Development